For the launch of our second It's Now Cool x Elle Ferguson Contour Swimwear collaboration collection with the unstoppable and totally inspiring Elle, we had such a beautiful day together...

Friend and admired American Photographer Sam Dameshek is - and has been for years now, one to watch. Sam is dedicated to capturing an essence of truth in everything he...

The amazing Keeley Watson just happened to be in Sydney from her home in New Zealand when we had plans to shoot our Rainbow Contrast and Chocolate Terry Collections in...

Shot on location at one of our favourite Sydney beaches, our photoshoot with Shannon Lawson was a total dream day. Shannon makes it all seem so effortless and the campaign images for...

Shot on location in blazing hot Sydney. This was a day dreams are made of. Liv makes it so easy! Killer rig, killer vibe. The perfect. combo for our Tie...

Introducing the creative collaboration from cool-girl Elle Ferguson and photographer Josie Clough, friends who have travelled from LA, NY and Hawaii to the beaches of Sydney together and likely amassed...

Heidi caught up with us at Shelly Beach to take some snaps in our new range. Lemon flavoured Terry Towlin’ never looked so delicious! Check out the shoot here!

At home in her own skin, in heaven when submerged in the ocean waves or cuddled up on the couch with her man, its lifes simple pleasures that fuel the...

She is a woman to love & a name to watch out for … because Jenaya is On The Rise! We shot the stunning Jenaya down at Bronte Beach with...

Shot on Tamarama Beach, Anna Miller absolutely killed her first ever swimsuit shoot. With make up artist Ania Milczarczyk on hand we had a fun morning shooting all the newest...