What a day with the incredible Kristina Mendonca - beautiful Sydney beach location, glorious weather and gorgeous Kristina with THE BEST sense of humour around. Featuring amazing new Resort 22...

Let's hit that after party! It’s Now Cool x Double Rainbow are back with another high voltage collection for beach babes and pool punks. Take some 90’s DNA, splice it...

Oh hello Western Australia! We flew West to spend a beautiful beach day with Shudia Forgol, this super babe is not only hot on the outside but incredibly intelligent and...

Harmony is such a perfect name for a woman with such inward and outward balance. A day spent in her company is a grounding experience, so obviously beautiful and so...

For the launch of our second It's Now Cool x Elle Ferguson Contour Swimwear collaboration collection with the unstoppable and totally inspiring Elle, we had such a beautiful day together...

Friend and admired American Photographer Sam Dameshek is - and has been for years now, one to watch. Sam is dedicated to capturing an essence of truth in everything he...

The amazing Keeley Watson just happened to be in Sydney from her home in New Zealand when we had plans to shoot our Rainbow Contrast and Chocolate Terry Collections in...

Shot on location at one of our favourite Sydney beaches, our photoshoot with Shannon Lawson was a total dream day. Shannon makes it all seem so effortless and the campaign images for...

Shot on location in blazing hot Sydney. This was a day dreams are made of. Liv makes it so easy! Killer rig, killer vibe. The perfect. combo for our Tie...

Introducing the creative collaboration from cool-girl Elle Ferguson and photographer Josie Clough, friends who have travelled from LA, NY and Hawaii to the beaches of Sydney together and likely amassed...