Congratulations with the launch of your brand new app, Jesinta Franklin Official App. What an incredibly proud moment for you! In a sentence or two, can you summarize what the app is all about & what motivated you to create it?

Thank you! I am super excited for it to launch, I have been working on it for a long time so it’s great to be able to launch it. I was motivated to launch the app to connect with followers in a more meaningful way, with over a billion users on Instagram now, I was finding it harder and harder to connect with everyone that follows me. Now, with my own platform I am able to post everything from workouts to beauty tutorials to behind the scenes pics of fittings, red carpets and photoshoots as well as recipes and other fun things. I’m really excited to have my own platform that I am in control of and I am looking forward to connecting with everyone and sharing more of things that inspire me.

Apps are life these days! What are some examples of apps you use in your day-to-day life?

I have so many apps that service different areas of my life. I love the fact that I can run my entire business from my phone with apps like Shopify, banking apps as well as WhatsApp to communicate with my developers overseas. On a more light hearted note, I can’t live without Deliveroo (food delivery) the Netflix app on my phone and my new favourite photo editing app is RNI Films, it has so many good filters.

The Jesinta Franklin Official App is made up of 4 core categories; Beauty, Fashion, Health & Wellness and Inspo. Out of these four categories, which came most naturally to you in terms of creating content?

I would have to say all 4 categories came pretty naturally which is why I chose these particular ones to launch with. It was easiest to create all of the content for the Health section, as I rarely eat out and make healthy home cooked meals every night for my husband and I, so every time I cook, I write down the recipe. I now have a back log of original recipes from my home kitchen that come from my desire and need to create healthy dinners with minimal time.

Your subscribers will be receiving weekly lists of your personal, at home recipes that are all focused around quick & easy methods and nutrient rich ingredients. What are a few of your most frequent weekly go-to's? And ingredient wise, what do you make sure is ALWAYS in your fridge/pantry.

My weekly go to meals are honey and sesame grilled salmon and blanched greens, chicken & vegetable soup and bone broths. And I never come home from my grocery shop without lots of green leafy vegetables, avocados, banana’s (which I let ripen then I cut up and freeze for smoothies), lemons, good protein like chicken and wild caught salmon, as well as dark chocolate and dried dates.

You're married to an incredibly fit & active athlete who must eat a lot! For women in a similar position, will the app help to cater for both appetites in terms of portions?

All recipes are husband proof ! ;) They are very generous with portion sizes as I am used to cooking for me and my husband who has to eat a lot to fuel all of his training.

Workout wise, we know you're super committed to strength, cardio and core - and you nail it! When it comes to the Jesinta Franklin Official App, are there particular workout types you focus on? Or can we expect to find a little variety?

My goal with the workouts on my app is to provide subscribers with the types of workouts I do every week. Some of the workouts are ones you can do at home, others are gym and weight sessions from my long term personal trainer, Dan Adair and others are quick little 15 min routines I do in my hotel room while travelling and don’t have time for the gym. There are no long videos to watch, just a simple 15 min - 1 hour written workout session which you can favourite and save for another time or take straight to the gym and complete. There is a wide variety of workouts which I have tried and tested over the years. Zero bullshit and just stuff the stuff that works and makes you feel fit and strong.

In terms of your current workout schedule, what are your average weekly workouts looking like?

For years I over trained thinking that was the only way I was going to achieve my fitness goals. What I have learnt is that with the right workouts you don’t have to workout like crazy everyday. Its about quality over quantity and finding balance. So many of us women put some much pressure on ourselves and spend too many hours at the gym. Now that I have found balance I can look back and see I was over training at the gym and wish I had the experience and knowledge I do now, when I was in my late teens and early twenties. So now, my weekly workouts are much more thought out. I do a couple of weight sessions with my PT, Dan. I do 1- 2 boxing sessions and if I have time a pilates session. On the days when I am feeling tired, I listen to my body and go for a nice walk and listen to a podcast.

Onto beauty! A lot of influencers in the beauty space have started sharing more of their truth around skincare, skin maintenance & bouts of breakouts. As your skin is such a big part of your brand, how do you keep your daily glow & keep out the odd spot?

For me, all great beauty looks start with my skin. I like my natural skin to shine through, even when wearing make up, so I make sure I take extra care of myself and ensure that even when I am traveling I stick to a routine which ensures I always feel my best. In my early twenties I really struggled with bad hormonal breakouts, it even got to a point where I wouldn’t leave my house because I was so self conscious about it. I touch on this on my app and also provide my top tips for healthy, glowing skin, from the inside out that came from years and years of struggling with breakouts and trying everything possible to help my skin. I also have recipes for smoothies and juices that are packed with ingredients that make my skin glow, whenever I have a big shoot or red carpet appearance I make sure I incorporate these smoothies or juices in to my day for extra glow!

Women are going to love delving into the Beauty & Fashion categories - especially as you'll be sharing a whole heap of tips, tricks & industry secrets - straight from the mouths of Australia's top creatives! In terms of finding your own personal style (beauty & fashion wise), how did you work out what looked & felt like you?

With so many changing trends hitting us on so many platforms - it can be hard to find a natural balance.

I am so excited to share some of the fun people I have interviewed across the beauty and fashion categories and reveal their industry tips and tricks with everyone. Some will be in the form of Q&A and others will be videos. I am even going to take subscribers to my app for a look at behind the scenes of my fittings and photoshoots. As for my own personal style and approach to beauty, I am looking forward to sharing a more personal side to things. Most things people see on my Instagram or in magazines is for my work, I actually don’t share very much of my personal style or day to day beauty looks. I am very simple when it comes to both of these things, I have a very minimal wardrobe that is sometimes punctuated with the odd “Trendy” fashion item. I have lots of good basics and have invested in well made classic pieces that wont go out of fashion. I am about to start renovations on my walk in robe, so once that’s done I’ll do a wardrobe tour on my app.

What's your daily style? The style that makes you feel the most at ease & the most yourself?

I feel like my everyday style is very different to what I wear for work. Day to day I am quite relaxed and just have a few wardrobe staples which I rotate. I have a minimal yet hardworking personal wardrobe. Invest in classic pieces that are well made and aren’t heavily trend driven. Which is why for work I like to have fun, get creative and not take things too seriously. I try new things which sometimes work and sometimes I look back on and think, what was I thinking. I believe fashion should always be about having fun!

We are so lucky with Instagram as we can literally scroll & "shop the look" in an instant. Features of this kind will be mirrored in Jesinta Franklin Official App which is music to our ears! In terms of the brands, designers and styles you feature on the app - does it specifically follow your style or do you keep it quite varied?

It is going to be quite varied, most things I wear for work are samples from brands for upcoming seasons so they aren’t available immediately. There will be trend reports and also style sessions featured on the app with links to buy the outfits or particular pieces.

Women in business is a huge topic at the moment & it's becoming highly celebrated in Australia and around the world. Taking the leap to design, build & launch your own app is a huge moment. Did you umm & ahh over it for a while - or was it a quick & easy decision?

I actually had this idea about 5 years ago and started workshopping it back then. I put it on the back burner for a long time as I wasn't able to dedicate much time to it but I started back at it about a year and a half ago. The development side of things takes time and there’s a lot of back and forth to get everything exactly how I wanted it. It was a big decision though as it was quite a significant financial investment too with delayed return due to the time it has taken to develop it. I have no investors or backing from anyone beside myself, I saved and every cent that has gone towards this is all my own. This has meant that I am in the drivers seat and every decision comes back to me, I didn’t want someone dictating what I could or couldn’t do. Whilst there’s definitely been more work involved this way, I prefer it as I know that everything falls on me, I am 100% responsible and I own everything outright.

For the girls & women who admire you & your career and lifestyle choices, what is some key advice you've received along the way that you continue to live by today?

As cliched as it might sound, I have always believed that it is so important to stay true to who you are. Do not compromise your core values or morals for anyone or any opportunity. In a time when anyone can make their life appear a certain way on social media, people are even more drawn to authenticity and people living a life true to who they are. I also think a lot of us look at successful individuals in the fashion or entertainment industry and think its all glitz, glam and a rock n roll lifestyle. For some it is, but those people’s careers don’t stand the test of time. I have made lots of personal sacrifices to be able to do what I do and living a life that is public comes responsibilities and also its challenges. Whilst I would never complain, I think some of the younger generation think being “famous” or “noticed” is something to be desired and chased after. Don’t make this your goal, life a full life doing things you love. Surround yourself with good people, have big dreams and work hard.